Lucy Avsharyan, Global Benefits Manager at leading talent and entertainment firm United Talent Agency, shares why Maven has made all the difference in retaining and empowering working parents by filling key gaps in return-to-work support, inclusive benefits for any path to parenthood, and truly global coverage.

As Lucy shares, providing Maven to UTA’s employees has sparked a “global culture shift” for working parents—a major challenge in the entertainment industry.

Maven: Why did UTA bring Maven on board?

UTA: Working in entertainment, we found that we don’t really support parents and working parents, because the lifestyle of agents is having to go to so many concerts, shows, and movie production—so, we knew that there was a gap there. And, from my personal experience, I knew that, for expecting or new parents, just knowing that they have support from Maven would make them feel like this is a culture they want to be a part of.

Maven: How has Maven helped your employees return to work?

UTA: Return-to-work is really important because prior to having support through Maven, we didn’t have a lot of women that would return back. They felt like they had to choose between their career or becoming a mom. And now they’ve all been able to return to work because Maven is supporting them. With other benefits that we offer, our overall package of parental leave plus Maven support has empowered more employees to do both.

“Prior to having support through Maven, we didn’t have a lot of women that would return to work; they felt like they had to choose between their career or becoming a mom. And now they’ve all been able to return to work because Maven is supporting them.”

Maven: Who is Maven for?

UTA: You can be a same-sex couple; you can do surrogacy or adoption; your husband can use it; your spouse at home can use it—it’s very inclusive and it’s also global. Maven has been a critical benefit that has allowed us to have a cultural shift globally.

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We’re proud to partner with United Talent Agency and thrilled to see the real impact Maven is having on retaining global talent and empowering working parents. Request a demo below to learn more about Maven for your company.

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